Jason Ferguson
Creative Director
New York City
Hello






That New Phone FeelingSamsung
Helping Samsung Mobile reach a younger audience with a music video produced by PC Music's Sophie, using over 200 looping GIFs, and getting the internet (and music press) guessing: is this a music video or an ad?

Agency: Big Spaceship
Song: “When I Rule the World” by LIZ
Music Producer: SOPHIE / PC Music
Creative Leads: Jason Ferguson, Breanne Thomas, Johan Anderson, Jackie Mucilli Malamud
Role: Creative Director

“LIZ premiered a new song in a Samsung commercial...you will submit to its pleasures” The Fader

“It’s the most unabashedly jingle-worthy and materialistic shit you’ve ever heard. And it’s fucking great because of it.” Stereogum

“An online ad for the new Samsung Galaxy phone, which should provoke more debate about what exactly the PC Music lot are playing at – are they pranksters? hipsters? corporate shills? You decide.” Fact Magazine
©MMXXV I See What You Did There LtdJason Ferguson, Creative Director