Creative Director
New York City
Ferguson and his work have been covered by almost every major news outlet and won nearly every major industry award, including the Gold Cannes Lion, Grand Clio, and many annual “best of” lists. He has spoken on creativity, storytelling, and marketing at conferences and at companies such as Instagram and Starcom Worldwide.
In the industry, Ferguson is mostly known for “ads people give a shit about”: branded content, original IP, and earned-first work that goes beyond the traditional media buy or the typical industry press coverage.
In addition to his marketing work, Ferguson has produced critically acclaimed plays, award-winning experimental films, and widely shared personal essays.
Ferguson is a graduate of New York University where he studied creative writing and interdisciplinary humanities. He serves on the board of experimental downtown theatre company Clubbed Thumb.
Freelance (Mother NY & more)
Creative Director
NYC
2025 - Present
StreetEasy (Zillow Group)
Creative Director
NYC
2022 - 2025
Airbnb
Creative Director (contract)
NYC / SF
2021 - 2022
The New York Times
Interim Creative Director (contract)
NYC
2019 - 2020
Meta
Creative Strategist (contract)
NYC
2016 - 2018
Freelance (McCann, BBH, R/GA, FCB & more)
Creative Director
NYC / SF / LA
2016 - 2022
R/GA
Associate Creative Director
NYC
2015 - 2016
Big Spaceship
Senior Copywriter
NYC
2013 - 2015
Google (via Blue Flame)
Creative Producer
NYC
2012 - 2013
Entertainment Industry
Producer / Stage Manager / Development
NYC
Before 2012
SPEAKING & JURIES
2025 Cannes Young Lions Digital Jury
Instagram Story School @ Meta
The Speed of Feed @ Starcom Worldwide
Value of Polymaths and Generalists
Future of Branded Culture
Using Data in the Creative Process
Lessons from Movies About Marketing
RECOGNITION
Cannes Lions x 7
Clios x 9
D&AD x 3
Art Directors Club x 3
One Show x 3
Webbys x 8
Addys x 6
AICP x 2
Ex Awards x 3
SXSW Awards x 2
IAB MIXX Awards
AdAge Creativity Editor’s Pick x 4
AdAge Best Ideas of the Year
Adweek Ads of the Year
Business Insider 10 Best Ads of the Year
The Drum Awards
London International Awards
Creative Review The Annual
Contagious Magazine World’s Best Creative
Fast Company World Changing Ideas
W Magazine Wildest Collabs
WWD Biggest Fashion Collabs
Adweek Project Isaac Awards
Adweek Xperiential Awards
Snapchat Awards
Google film grant
Copywriter of the Week
Working Not Working Profile of the Week
20+ international film festivals
14 awards for original projects