SXSWestworld — Jason Ferguson

HBO

66 actors. 444 pages of script. 90,000 square feet. 1.9 billion media impressions. One simple idea. We built Westworld in real life at SXSW.

Agency: Giant Spoon
Show Creator: Kilter Films
Production Company: Mycotoo, Glass Eye
Creative Leads: Josh Yeston, Jason Ferguson
Role: Creative Director

Recognition: Gold Cannes Lion, Grand Clio, Gold Clio, Silver Clio

“One of the best publicity stunts of the 21st century” AV Club

"HBO's Westworld town is blowing everyone's minds” AdAge

“An incredible mindfuck of a social experiment” Esquire

“Punchdrunk theatre, but on a massive scale” The Telegraph

“It blew my mind” Business Insider

©MMXXV

I See What You Did There Ltd

Jason Ferguson, Creative Director