Jason Ferguson
Creative Director
New York City
Hello






Scholastic Bookshelf
Scholastic
With over 80% of millennial parents and teachers turning to social media for advice, the Scholastic Bookshelf meets them where they are and hands them a beautifully designed tool that helps answer kids’ questions about topics big and small using the wisdom of books.

Agency: Edelman
Concept Creatives: Taj Reid, Jason Ferguson, Marshall Peschell, Suyin Sleeman
Role: Creative Director

Recognition: Anthem Awards Silver, Innovation

“Scholastic is marking a century of navigating complex subject matter through the power of story–but in a new way” Essence

“Scholastic has launched a timely Instagram resource” Publishers Weekly

“This is a very progressive move for a publisher to take” Romper
©MMXXV I See What You Did There LtdJason Ferguson, Creative Director