Never Become a Former New YorkerStreeteasy
Nothing compares to living in New York City. And nobody knows that better than a former New Yorker. So we created 1-833-I-MISS-NYC, a message line where former New Yorkers can tell current New Yorkers all the reasons they should never leave NYC. And we turned these messages into films, social, OOH and subway ads that urged NYC-residents to Never Become a Former New Yorker by buying with StreetEasy.
Agency: Mother New York
Photographer/Director: Ashley Armitage
Prod. Co.: Giant Artists
Creative Leads (Agency): Ben Grube, Martin Baker, Gustavo Dorietto
Role: Creative Director (Client)
Recognition: D&AD Graphite Pencil, Cannes Lions, One Show