SickwearMucinex
Turning a healthcare company into a lifestyle brand, with a “capsule” collection designed to help you feel better during cold & flu.

Agency: Barbarian
Director: Danielle Levitt, Mike Woods
Production: mssng peces
Clothing Designers: Steven Alan, Christina Viviani
Creative Leads: Jon Ong, Jason Ferguson, Resh Sidhu
Role: Creative Director

Recognition: D&AD Wood Pencil, Cannes Lions, Clios, One Show, Webbys

WWD Biggest Fashion Collabs of 2020
W Magazine Wildest Collabs of 2020

“One of the most unexpected collaborations of the year” WWD

“Designed to break the internet” Business Insider

©MMXXV I See What You Did There LtdJason Ferguson, Creative Director