ISWYDT

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I See What You Did There
Let the Journey Begin
StreetEasy / Zillow

The epic journey of navigating New York’s real estate market transformed into charming Renaissance-style paintings. StreetEasy partnered with Mother New York and BUCK to illustrate the beauty, drama, and relief when you find the perfect studio space, get pre-approval for your dream apartment, or land in the neighborhood that finally feels like home. The result is a collection of hand-painted, modern masterpieces that are quintessentially New York and capture the dramatic odyssey of buying in the city. 










The Easter Eggs

Since StreetEasy is the real estate brand built for New Yorkers, we included easter eggs throughout the paintings that would resonate specifically with locals.



The Mural


StreetEasy has a long and respected history of saturating its marketing materials all over NYC. Works could be seen on subway platforms and train car takeovers. But the mural on Wythe Avenue in Williamsburg, painted by Colossal, captured the spirit of the campaign in a way no other surface could.










Client: StreetEasy
Role: Creative Director (Brand)

Senior Director Marketing: Julie Mead
Senior Designer: Bea Miller
Dir. of Int. Marketing: Bridget Sullivan
Principal Brand Strat.: Andrea Mazandi
Media Agency: Canvas Worldwide
Director, zMedia: James Monderine

Paid Marketing Team: Brett Wilds, Maddy Wasmer, Heidi Elsokary, Emma Held

Brand Creative Team: Sean Ryan, Fiona Lin, Alex Greco

Integrated Marketing Team: Dylan Lyons, Elena Lathrop

Agency: Mother New York
CCO: Oriel Davis-Lyons
ECD: Nedal Ahmed
CD: Dave Tomkins, Martin Baker
Head of Prod.: Travis Quinn
Art Director: Hannah Campbell 
Copyriter: Sophie Rosenoer
Producer: Joy Adler-Kerekes


More credits to come!


Prod. Co.: BUCK
Group CD: Thomas Schmid
Exec. Producer: Kitty Dillard
ACD: Daniel Pernikoff
Sr. Prod.: Andre Araujo, Alexi Yeldezian
Prod. Coordinator: Jennifer Blackwell
Art Director: Arielle Casale
Technical Dir.: Nathan Shipley
Editor: Cameron Kelly

Concept Art: Dae-Han Yi, Rich Kelly, Zoe Van Dijk, Devin Korwin, Hardy Fowler, Daniel Valaisis, Greg Yagolnitzer, Rafael Bessa

2D Animation: Daniel Pernikoff, Kyle Snider, Patrick Knip, Mieka Jewett






I See What You Did There
Creative Ideas Studio
New York City

Brooklyn
New York City
USA

iseewhatyoudidthere.com
Instagram:  @iswydt.studio

Email jason@iseewhatyoudidthere.com