Jason Ferguson
Creative Director
New York City
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It Doesn’t Take a GeniusSamsung
Writing and shooting 30+ scripts in one day using improv actors, all to disrupt Apple's new launch as it was happening – appearing in 60 publications, and reaching 300 million people.

Agency: Big Spaceship
Creative Team: Jason Ferguson, Jackie Mucilli Malamud, Daniel Galganski, Joey Manin
Role: Creative Director

Recognition: Shortys Winner, Shortys Gold, Silver Addy, IAB Mixx

“After years of cringey, tone-deaf commercials, the company has finally grown a few claws“ TechCrunch
“Samsung comes back swinging” Mashable

“Samsung mocks Apple in hilarious new ad” BGR

©MMXXV I See What You Did There LtdJason Ferguson, Creative Director