Droid Seeker
Verizon
With new phones launching every month the same way, we dropped the shatter-proof Droid Turbo II with a social-first, immersive online game. For just 24 hours, a single-file digital line of fans each got 30 seconds to find the phone. Thousands tried, only 200 succeeded.
Agency: R/GA
Partners: ILoveDust
Creative Leads: Josh Yeston, Jason Ferguson
Role: Creative Director