Business Schooled
Synchrony
When you look at the data, the majority of new businesses are started by Baby Boomers and older Gen Xers, not millennials. So we had Reddit founder Alexis Ohanian learn a thing or two from the OG class of entrepreneurs across the country. It introduced the brand into culture with original IP instead of noisy and ignorable posts. Within the first 24 hours of its launch, Business Schooled was a Top 100 podcast on Apple, and a Top 10 in the business category.
Agency: Giant Spoon
Concept Creatives: Josh Yeston, Jason Ferguson
Recognition: Webbys