Jason Ferguson | Creative Director

Jason Ferguson
Creative Director
New York City

Never Become a Former New Yorker

Streeteasy

Nothing compares to living in New York City. And nobody knows that better than a former New Yorker. So we created 1-833-I-MISS-NYC, a message line where former New Yorkers can tell current New Yorkers all the reasons they should never leave NYC. And we turned these messages into films, social, OOH and subway ads that urged NYC-residents to Never Become a Former New Yorker by buying with StreetEasy.

Agency: Mother New York
Photographer/Director: Ashley Armitage
Prod. Co.: Giant Artists
Creative Leads (Agency): Ben Grube, Martin Baker, Gustavo Dorietto
Role: Creative Director (Client)

Recognition: D&AD Graphite Pencil, Cannes Lions, One Show

SXSWestworld

HBO

66 actors. 444 pages of script. 90,000 square feet. 1.9 billion media impressions. One simple idea. We built Westworld in real life at SXSW.

Agency: Giant Spoon
Show Creator: Kilter Films
Production Company: Mycotoo, Glass Eye
Creative Leads: Josh Yeston, Jason Ferguson
Role: Creative Director

Recognition: Gold Cannes Lion, Grand Clio, Gold Clio, Silver Clio

“One of the best publicity stunts of the 21st century” AV Club

"HBO's Westworld town is blowing everyone's minds” AdAge

“An incredible mindfuck of a social experiment” Esquire

“Punchdrunk theatre, but on a massive scale” The Telegraph

“It blew my mind” Business Insider

Let the Journey Begin

Streeteasy

Buying a home anywhere is a process. In New York City, it’s an odyssey. StreetEasy wanted to empower more New Yorkers to consider buying and show them that StreetEasy and its agents would be with them every step of the way. And what better way to capture the high drama of home buying than through the style of Classical art, with twists only New Yorkers would spot.

Agency: Mother New York
Artists: Buck
Creative Leads (Agency): Dave Tomkins, Martin Baker, Nedal Ahmed
Role: Creative Director (Client)

Recognition: ADC Silver Cube, Creative Review Winner, D&AD, Comm Arts

Airbnb Gift Cards

Airbnb

The Airbnb Gift Card is a small card with a big impact, opening a door to the entire world of Airbnb destinations and experiences. With that in mind, we made their gift card the portal to different magical miniature worlds using stop motion filmmaking.

Agency: Airbnb (in-house)
Production Partner: Nexus Studios
Creative Leads: Michael Kremer, Jason Ferguson, Krista Wicklund, Gustavo Sousza, Evan Nagan, Anna Salazar, Bekah Sirrine, Zipeng Zhu
Role: Creative Director

It Starts Outside

Merrell

It began with a question that's been asked in different ways since Frances Hodgson Burnett first posed it in The Secret Garden: what does the world give back when you finally step into it? This campaign for Merrell drew on that story's central transformation–a child locked indoors, diminished, who discovers that nature doesn't just restore, it reveals. The work reframes outdoor footwear not as gear for athletes but as a threshold object, the thing between you and a version of yourself you haven't met yet.

Agency: Uncommon Creative Studio, New York
Director: Rémi Belleville
Creative Leads: Sammy Gold, Asia Irvin, Jason Ferguson
Role: Executive Creative Director

"[It] just outmogged the many memes about outdoor shoes only seeing cafe queues rather than the high peaks of a great mountain range…the tonal opposite of a midlife crisis; it's a deepening of its roots, tied to a more inclusive vision of what 'outside' can actually mean. Finally, a campaign that says it's okay: close the laptop." Highsnobiety

More Than Opening Doors

National Association of Realtors

We took the line that’s been used to diminish the role of National Association of Realtors members (”all they do is open doors”) and turned it into the backbone of a campaign that reframes the door as a symbol instead of a simplification.

Agency: Uncommon Creative Studio, New York
Director: Sophia Ray
Prod. Co.: Academy Films
Creative Leads: Sam Shepherd, Mollie Bond, Jacques Wortsman
Role: Executive Creative Director

Sickwear

Mucinex

Turning a healthcare company into a lifestyle brand, with a “capsule” collection designed to help you feel better during cold & flu.

Agency: Barbarian
Director: Danielle Levitt, Mike Woods
Production: mssng peces
Clothing Designers: Steven Alan, Christina Viviani
Creative Leads: Jon Ong, Jason Ferguson, Resh Sidhu
Role: Creative Director

Recognition: D&AD Wood Pencil, Cannes Lions, Clios, One Show, Webbys

WWD Biggest Fashion Collabs of 2020
W Magazine Wildest Collabs of 2020

“One of the most unexpected collaborations of the year” WWD

“Designed to break the internet” Business Insider

That New Phone Feeling

Samsung

Helping Samsung Mobile reach a younger audience with a music video produced by PC Music's Sophie, using over 200 looping GIFs, and getting the internet (and music press) guessing: is this a music video or an ad?

Agency: Big Spaceship
Song: “When I Rule the World” by LIZ
Music Producer: SOPHIE / PC Music
Creative Leads: Jason Ferguson, Breanne Thomas, Johan Anderson, Jackie Mucilli Malamud
Role: Creative Director

“LIZ premiered a new song in a Samsung commercial...you will submit to its pleasures” The Fader

“It’s the most unabashedly jingle-worthy and materialistic shit you’ve ever heard. And it’s fucking great because of it.” Stereogum

“An online ad for the new Samsung Galaxy phone, which should provoke more debate about what exactly the PC Music lot are playing at – are they pranksters? hipsters? corporate shills? You decide.” Fact Magazine

It Doesn’t Take a Genius

Samsung

Writing and shooting 30+ scripts in one day using improv actors, all to disrupt Apple's new launch as it was happening – appearing in 60 publications, and reaching 300 million people.

Agency: Big Spaceship
Creative Team: Jason Ferguson, Jackie Mucilli Malamud, Daniel Galganski, Joey Manin
Role: Creative Director

Recognition: Shortys Winner, Shortys Gold, Silver Addy, IAB Mixx

“After years of cringey, tone-deaf commercials, the company has finally grown a few claws“ TechCrunch
“Samsung comes back swinging” Mashable

“Samsung mocks Apple in hilarious new ad” BGR

Business Schooled

Synchrony

When you look at the data, the majority of new businesses are started by Baby Boomers and older Gen Xers, not millennials. So we had Reddit founder Alexis Ohanian learn a thing or two from the OG class of entrepreneurs across the country. It introduced the brand into culture with original IP instead of noisy and ignorable posts. Within the first 24 hours of its launch, Business Schooled was a Top 100 podcast on Apple, and a Top 10 in the business category.

Agency: Giant Spoon
Concept Creatives: Josh Yeston, Jason Ferguson

Recognition: Webbys

©MMXXV

I See What You Did There Ltd

Jason Ferguson, Creative Director