Don’t worry, this is the website of Jason Ferguson.
I'm a director, writer, and creative director based in Brooklyn, working at the intersection of immersive experiences, theatre, and branded entertainment. I make things people choose to spend time inside.
As co-creative director of SXSWestworld, I helped construct Westworld's town of Sweetwater: 66 actors, 444 pages of script, 90,000 square feet, 1.9 billion media impressions. The Telegraph called it "Punchdrunk theatre, but on a massive scale." I've extended the worlds of over a dozen titles into immersive experiences for HBO, Prime Video, and FX. And that world-building doesn't stop at physical space: I wrote and produced The Crew, a Google-backed VR film selected by sixteen international festivals and a CINE Golden Eagle finalist.
My branded entertainment projects include conceiving and creative directing The Bored Room, an eight-hour improvised live film streamed to 1.3 million viewers for Circle. For Samsung, I wrote and shot thirty improvised scripts in a single day to crash Apple's launch with It Doesn't Take a Genius, reaching 300 million people, and made a music video with SOPHIE that left the press debating whether it was an ad at all. I turned a healthcare company into a fashion label with Sickwear, and was creative director on Rory Kennedy's Without a Net, a documentary for Verizon and an official selection of the New York Film Festival. I enjoy making non-traditional advertising like podcasts, augmented reality, stop motion, weird social, and even weird product demos.
Sometimes the job is a full ad campaign, but the kind people give a shit about, like StreetEasy's Never Become a Former New Yorker and Let the Journey Begin. Or Merrell’s first-ever brand platform. Along the way, Cannes Gold Lions, Grand Clios, D&AD Pencils, for agencies like Uncommon Creative Studio, Giant Spoon, Mother, and brands like Meta, Airbnb, and The New York Times.
I come from theatre: more than a hundred productions on five continents, from stage managing to producing. Three Broadway shows. Two West End shows. A Punchdrunk show in the tunnels below Waterloo Station. My London revival of Ragtime won three Off West End Awards, a Time Out Best of the Year, and was called “magnificently imaginative” by The Stage. I directed and produced the 75th anniversary concert of Irving Berlin's This Is the Army, weaving his songs with my book: a Newsday Critics' Pick.
I studied creative writing at NYU, directing with the Young Vic Genesis program, playwriting at The New Group, sit on the board of Clubbed Thumb, and judged the 2025 Cannes Young Lions.
You can reach me at jason@iseewhatyoudidthere.com.
Warmly,
Jason