I See What You Did There
Creative Ideas Studio
New York City
We’re a creative studio and consultancy that blends sharp strategy with inventive thinking. We develop both original projects and collaborations with founders, agencies, and business leaders.
StreetEasy Never Become a Former New Yorker – Nothing compares to living in New York City. And nobody knows that better than a former New Yorker.
StreetEasy Let the Journey Begin – Showing how StreetEasy can help you navigate the drama of buying a home in NYC, by turning the city into a gallery of Renaissance art.
Airbnb – Showing how Airbnb gift cards open the door to an entire world of destinations and experiences.
HBO SXSWestworld – 66 actors. 444 pages of script. 90,000 square feet. 1.9 billion media impressions. One simple idea. We built Westworld in real life at SXSW.
Synchrony Business Schooled – A Top 10 podcast from a bank? Yes. Mucinex Sickwear – Turning a healthcare company into a lifestyle brand, with a “capsule” collection designed to help you feel better during cold & flu.
Samsung That New Phone Feeling – A song produced by Sophie. A music video using over 200 looping GIFs. An internet guessing: is this a music video or an ad?
Squarespace JohnMonkeyvich.com – Squarespace forgot to make mobile assets for their 77-second Super Bowl commercial. So we made them (better than cutdowns).
Verizon Droid Seeker – With new phones launching every month the same way, we dropped the shatter-proof Droid Turbo II with a social-first, immersive online game.
Scholastic Bookshelf – Creating an Instagram bookshelf for parents to quickly access books for tough conversations.Originals – Creative projects that have played over 20 international film festivals and won 14 awards.
Our work has been recognized by the Cannes Lions (6), Clios (9), D&AD (2), ADC (2), One Show (2), Shortys (8), Webbys (3), AICP (2), Addys (6), Ex Awards (3), SXSW Awards (2), IAB MIXX Awards, AdAge Creativity Editor’s Pick (4), AdAge Best Ideas of the Year, Adweek Ads of the Year, Business Insider 10 Best Ads of the Year, The Drum Awards, London International Awards, Creative Review The Annual, Contagious Magazine World’s Best Creative, Fast Company World Changing Ideas, W Magazine Wildest Collabs, WWD Biggest Fashion Collabs, Adweek Project Isaac Awards, Adweek Xperiential Awards, Snapchat Awards, Google film grant, Copywriter Collective Copywriter of the Week, Working Not Working Profile of the Week, over 20 international film festivals, and 14 awards for original projects.
We’ve partnered with many of the best known brands, including Airbnb, Google, The New York Times, Meta, HBO, Samsung, Zillow, Verizon, Mucinex, UNICEF, Snapchat, Synchrony, Scholastic, Squarespace, Amazon, Brighthouse, FitVine, TeleNav, Omio, Wargaming, Dream Hotels, and others.
I See What You Did There
Creative Ideas Studio
New York City