ISWYDT
Consulting
About
ISWYDT
Consulting
About
I See What You Did There
Never Become a Former New Yorker
StreetEasy / Zillow
More than 100,000 New Yorkers leave the city each year, many in pursuit of buying their first home. New York City is a place that doesn’t always make sense: it’s chaotic, loud, stressful, and competitive. But for New Yorkers, it’s the only place it makes sense to call home.StreetEasy's “Never Become a Former New Yorker" is simultaneously a cautionary tale and a celebration of New Yorkers. Speaking to one of New Yorkers’ greatest fears: someday becoming a former New Yorker, it celebrates StreetEasy’s unique ability to help New Yorkers not just find but navigate the complex process of landing their forever home.
1-833-I-MISS-NYC
Nostalgic New Yorkers who’ve left behind bodega cats for cul-de-sacs can call 1-833-I-MISS-NYC, a hotline sponsored by StreetEasy, to listen to the sounds of the city or air their grievances about life outside the five boroughs. A select number of respondents also have the chance to receive a surprise “piece of the city” gift from the brand.
Role: Creative Director (Brand)
Senior Director Marketing: Julie Mead
Senior Designer: Bea Miller
Dir. of Int. Marketing: Bridget Sullivan
Principal Brand Strat.: Andrea Mazandi
Media Agency: Canvas Worldwide
Director, zMedia: James Monderine
Paid Marketing Team: Brett Wilds, Maddy Wasmer, Heidi Elsokary, Emma Held
Brand Creative Team: Sean Ryan, Fiona Lin, Alex Greco
Integrated Marketing Team: Dylan Lyons, Elena Lathrop, Whitney Crawford
CCO: Oriel Davis-Lyons
CD: Martin Baker, Ben Grube
Producer: Ange Ong
More credits to come!
Photographer/Director: Ashley Armitage
DP: Mika Altskan
Sound: Joe O'Connell @Sonic Union
Grade: Kath Raisch @Company 3
Edit: Janna Kay Swanson @Uppercut